Email Marketer

Are you passionate about your work and want to pursue your dreams?

Join the ZiMAD team, and let’s collaborate to create exceptional games together!

ZiMAD is a US mobile game publisher and developer that has been at the forefront of the gaming industry since 2009. We are a dynamic multinational team, speaking 15 languages and living in 63 cities across 17 countries. With an impressive portfolio of world-class free-to-play projects, including titles like Magic Jigsaw Puzzles, Puzzle Villa, Art of Puzzles, Dominoes, and many others, we constantly push boundaries and believe that games can be more than just entertainment.

We’ve forged partnerships with internationally renowned IPs (like Disney, Nickelodeon, LIFE, Sony Pictures etc.) and strive to develop games that sharpen mental well-being and deliver remarkable user experiences.

We seek a creative and skilled Email Marketer to join our Communications team at ZiMAD.
As an Email Marketer, you will develop, implement and optimize email marketing strategies for our company to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers.

You will also study data insights to optimize campaigns, improve engagement and drive measurable results.
The ideal candidate will possess a passion for email marketing, a keen eye for detail and an understanding of Mobile Gaming. In return, we offer a dynamic work environment, competitive salary and a comprehensive benefits package.

На какие задачи (обязанности)?

• Working with the product and communications teams to develop and execute strategic email marketing plans and strategies

• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails

• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations

• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives

Your tasks:

• Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis

• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action

• Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour

• Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates

• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click through rates, conversions and ROI

• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

Какого профессионала ищем?

• A bachelor’s degree in marketing, communications or a related field

• 2+ years of experience as an email marketer or a marketing role

• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance

• Proficiency in email marketing platforms such as Mailchimp

• Proficiency in data analysis and reporting using tools

• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights

• Creative thinking and the ability to develop engaging email content

• Strong attention to detail and organizational skills

Почему у нас приятно работать?

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base

• Flexible working schedule

• Remote job

• Vacation days

• Competitive salary

• Healthcare insurance after completing the probation period

• Bonuses based on the results of work

• Paid conferences, training (including language courses), and workshops

• Participation in charity projects