Senior Market Insights Manager

The Consumer & Product Insights team within Aristocrat provides data and insights on market and consumer trends to inform decision-making across the enterprise. This cross-functional centre of excellence brings together world-class market insights, consumer research, and product strategy to identify new market opportunities, adapt existing games to shifting consumer demand, and help the business realise the full potential of a diverse multichannel product portfolio. As part of the Aristocrat Global CPO Organisation, this team is critical to enabling a data-lead culture of defining strategies and roadmaps based on a deep understanding of player needs and successful competitor strategies. As a key member of the Product & Market Insights function within the Consumer & Product Insights team, you will play a critical role in guiding the ongoing success and shaping growth strategies for the real money online and social slots businesses within Aristocrat. As the driving force behind comparative market analysis, you will research a multitude of mobile products, online platforms, and slot game content by collecting, tagging, exploring, analysing, benchmarking, and visualising data. Constantly refining your expertise in both Real Money Online gaming and Social Slots, you will develop new insights and share findings at all levels of the global organization to influence product and portfolio roadmaps. You’ll have the unique opportunity to work with both proprietary and licensed data for both competitors and Aristocrat portfolio applications, enabled by consumer research and data analytics insights peers. Your unique blend of data-driven insights, clear & compelling storytelling, and actionable product recommendations will inform critical investments in new games and guide improvements and growth in live portfolio games. The successful candidate is a veteran gaming product expert with a persistent intellectual curiosity, top-tier data analysis skills, and a proven ability to clearly explain complex concepts to others. They are excited to advise multiple product teams vs. directly operating a product, with a day-to-day priority of digesting, synthesizing, and evangelising successful strategies derived from a wide variety of sources. They are eager to experiment with innovative analysis techniques and to contribute to a mature insights program by aligning robust analysis to meet evolving stakeholder needs. Their work will have a profound impact on Aristocrat’s social casino portfolio’s product quality, player satisfaction, and business performance.

• Provide strategic insights-based advisory services to business leadership across the enterprise

• Manage stakeholder relationships, defining and coordinating new projects & processes to meet their needs

• Establish new strategic analysis programs, defining objectives, key results, research roadmaps, and measuring outcomes

• Operationalise market trend analysis to identify product growth opportunities

• Actively monitor market trends across competitor products, content, features, live ops, and KPIs in a variety of segments and genres

• Direct player experience benchmarking of competitor Real Money Online and Social Slots content and products, applications, economies, progression, difficulty, reward value, pricing, balance, and similar

• Lead and mentor cross-functional teams of multidisciplinary analysts to rigorously elicit player needs and inform successful product strategies

• Evangelize compelling narratives that clearly articulate complex concepts and communicate actionable recommendations to a diverse executive audience

What We're Looking For

• Bachelor’s degree in Business Analytics, Product Management, Game Design, or similar discipline

• MBA or Graduate Degree preferred. Must have strong academic record

• 5-7 years of experience in Product, Insights, or similar roles preferred

• Deep familiarity with free-to-play game systems, product KPIs, market trends and strategy, & gaming industry dynamics

• Command of macro/microeconomics, pricing theory, behavioral economics, and player motivations

• Experience in executive-level reporting on in-depth product & financial analysis

• Advanced analytics skills – Excel, SQL, Tableau/Looker, PowerBI, or similar preferred

Why Aristocrat?

• Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play. We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

• None

Additional Information:

• Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.