ASO Specialist

Murka is a European developer with more than 10 years of experience in the production of games, which bring fun and joy to 5 million monthly players worldwide. Innovational rethinking of common genres and gaming mechanics is the main DNA and growth engine of the company. As a result, for several years in a row, our titles were called the most innovative on a market in their category. We started a new decade of our growth, being a company with established processes and long-term strategy. 

Headquartered in Limassol (Cyprus), Murka unites more than 500 game experts, mainly based in Kyiv and Dnipro offices. Our team is also located in Sofia, Kharkiv, and Lviv.

Murka puts people in the heart of the company and believes that the team is a key driver of success; creates an environment suitable for creativity and experiments. We are looking for professionals from all over the world, who can strengthen our internal expertise, meet challenges. And we'll be able to achieve synergistic value in solving them together.

Над чим працювати?

• Жанр: Казуальні, Казино

На які завдання (обов'язки)?

You will manage App Store Optimization for the Murka Games Limited portfolio of games, which includes:

• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores

• Optimizing conversion rates for app download pages by utilizing various content and visual tools

• Monitoring and tracking app store rankings using the latest analytic tracking tools

• Performing keyword research in multiple languages

• Writing app descriptions and titles using researched keywords

• Proofreading and editing reports

RESPONSIBILITIES 

• Preparing in-depth ASO audits 

• Designing effective ASO strategies and proposals 

• Identifying insights from competitive ASO intelligence 

• Defining the geo-expansion with ASO efforts based on data 

• Owning the CRO loop (choosing the assets, testing, prioritization, evaluation) 

• Running A/B tests and measuring the results both on the App Store and Google Play 

• Driving keyword optimization 

• Evaluating the results of our ASO work using advanced analytical and statistical methods 

• Identifying and testing new ASO approaches 

• Creating and delivering methodical processes to identify and execute growth opportunities 

Якого професіонала шукаємо?

• 2+ years work experience in growth marketing, plus points if from mobile apps with a

• Subscription-based business model 

• Proven hands-on experience in ASO (both Apple AppStore and Google PlayStore) & SEO 

• Experience in Chinese app stores is a plus 

• Familiarity with ASO tools such as App Annie, MobileAction 

• Experience with A/B and split testing tools, including basic knowledge of statistic to

• Effectively interpret results

• Deep understanding of the mobile app user funnel and conversion rate tracking

• Collaborative self-starter with a positive, getting-things-done mindset 

• Analytics-driven, structured work approach 

IS A PLUS

• Proficiency in other languages

• SEO Experience 

Чому у нас приємно працювати?

• Competitive salary and performance-based reviews

• Guaranteed paid vacations, main national holidays, and sick leaves

• Employment benefits, such as partial compensation of sports and English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities

• Comfortable centrally located offices with snacks, a well-equipped gym, and weekly fun activities

• Opportunity for professional growth: attending training programs, certifications, and conferences

• Corporate celebrations and team buildings

Murka is a socially responsible company, so we actively take part in charity events and promote an ecological style of living (sorting of plastic, "sharing goods", etc.).