Chief Marketing Officer (iGaming)

FindIT , Opublikowany 1 rok temu

Senior

Pełne zatrudnienie

Do ustalenia

Praca zdalna, Cyprus

FindIT acts as a reliable partner to form an IT team to develop its own B2C/B2B platform in iGaming. Our client's goal is to attract the best expertise in the market to realize a high-end product in the platform segment.

We are currently looking for a Chief Marketing Officer.

Nad czym pracować?
  • Nazwa projektu (ów): B2B platform
  • Na jakim etapie projekt(y)? In Progress
  • Gatunek: Kasyno
Na jakie zadania (obowiązki)?

Responsibilities:

  • Operational and strategic management of the marketing block and work with counterparties (affiliates);

  • Development and control over the implementation of the company's marketing strategy aimed at attracting new players, as well as retaining existing players;

  • Development of the company's brand;

  • Effective management of channels for attracting players: ASO, media buying, FB, inApp, PPC and others;

  • Strategizing and growing traffic through organic (SEO) as well as constant search for new channels;

  • Standardization of business processes and management based on OKR set;

  • Financial planning and budgeting, optimization of marketing expenses taking into account the effectiveness of attraction channels, reporting;

  • Competitor analysis and market research, implementation of current trends;

  • Forecasting of monthly, quarterly, annual traffic growth taking into account planned marketing costs;

  • Content strategy development, including SEO and Google Analytics tools;

  • Managing the marketing team: hiring employees, setting tasks and controlling their fulfillment, developing motivation schemes;

  • Working to improve qualitative and quantitative performance;

  • Develop and maintain critical KPI reports and dashboards from scratch based on the team's business needs.

Jakiego specjalisty szukamy?

Requirements:

  • 3 years or more experience in a CMO position;

  • Experience as a CMO in iGaming will be an advantage;

  • Understanding of marketing and gambling/betting metrics (ROI, Romi, LTV, NGR/GGR);

  • Experience with CPA, CPM, STP, CLV, CAC, IMC, etc. models;

  • Excellent knowledge of Google Analytics, PowerBI, GoogleAds, Moz, etc.;

  • Experience managing a marketing team of 20+ people, with the ability to quickly build a strong team;

  • Hands-on skills in strategic and operational marketing.

Dlaczego u nas przyjemno pracować ?

Conditions:

  • Competitive pay based on interview results;

  • Contract employment (self-employed or self-employed) with a legal entity in Cyprus;

  • Paid vacation;

  • Remote work from anywhere in the world;

  • State-of-the-art technology;

  • Flexible corporate package after probation period: compensation for medicine, sports and more.

FindIT

Rodzaj firmy: recruiting

Pracownicy: 1-10

Platformy : Mobile, Browser

Gatunek: Kasyno

https://www.findit.team/

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