Media Buyer - iGaming (US Market)

Thinking IT Corp , Posted 1 month ago

Full time

Negotiable

Remote

For which tasks (responsibilities)?

● Plan, launch, and manage paid media campaigns across platforms such as Facebook, Google, Native (Taboola/Outbrain), Programmatic DSPs, and other tier-1 channels.

● Drive player acquisition for sweepstakes partners in US markets.

● Optimize campaigns through creative testing, bid strategies, and audience segmentation.

● Manage and allocate budgets based on ROAS and CPA goals, with rigorous attention to cost control and performance analysis.

● Collaborate closely with creative, analytics, and landing page teams to build effective funnels.

● Conduct competitive research and stay on top of iGaming market trends and regulatory shifts in US states.

What kind of professional are we looking for?

● 2+ years of hands-on media buying experience in the iGaming industry, focused on US market.
● Knowledge and understanding of the iGaming industry on US market
● Proven track record running profitable acquisition campaigns in at least two of the following: Meta (Facebook/Instagram), Google Ads, Programmatic, or native traffic platforms.
● Deep understanding of compliance and advertising guidelines for real-money gaming operators in the US.
● Strong analytical skills, with experience in attribution modeling, A/B testing, and performance dashboards (Google Analytics, AppsFlyer, etc.).
● Ability to scale campaigns efficiently while maintaining CPA/ROAS goals.
● Proficiency with ad creative performance analysis and brief development.

Nice to Have
● Knowledge of CRM strategies and player retention in the iGaming funnel.

Why do we enjoy working here?

● Competitive salary.

● Fully remote, flexible work environment.

● Opportunity to work with top-tier brands in the US iGaming space.

● Fast-paced, data-driven culture that rewards growth and innovation

The selection process

Please fill out this form:
https://apply.workable.com/sigmamarketing/j/A0A4FDFA56/

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